Are you considering leasing office or retail space for your small business? The terms of your lease can have a huge impact on whether your business succeeds or fails. There are several important provisions that should be considered before you sign on the dotted line.
Leases of a certain duration (usually one to three years, depending upon the state) are generally required to be in writing and signed by the party against which they are being enforced. In reality, it is advisable for all commercial leases to be in writing, regardless of their duration. They should clearly spell out certain terms that are of crucial importance, including the following: (1) The leased space. Your lease should state exactly what space you are renting, including common areas such as hallways, restrooms, stairs, and elevators. The square footage of the space and how it was measured should be specified. (2) Modifications to the property. If you need to make improvements or modifications to the leased space for it to work for your business, this should be spelled out in the lease. In addition, the lease should indicate who will pay for the improvements and who will own them at the termination of the lease. If modifications must be made for the building to comply with the Americans with Disabilities Act, the lease should specify which party is responsible for implementing and paying for those modifications. (3) Length of the lease. At first thought, a longer lease term of five or ten years may seem advantageous because it would guarantee that you will not be forced to move your business to another commercial space. However, it also binds you to a space your business may outgrow or that you find to be unsuitable for your customers or employees. For many businesses, especially new ones, a shorter lease term with an option to renew is more beneficial, as it will afford you more flexibility and impose less financial risk. However, if you plan to make a substantial amount of improvements to the leased premises, you should consider the pros and cons of a long-term lease to enable you to recoup the amounts you have invested. (4) Rent. Obviously, you should make sure your business can afford to pay the monthly rent set forth in the lease. The lease should state not only the amount of the rent, but also how it is to be paid and what it includes: Does it include other charges associated with the property such as taxes, utilities, insurance, maintenance, and water, or is the landlord responsible for those expenses? Commercial leases also often contain escalation clauses allowing the landlord to increase the rent by a certain percentage at specific intervals (for example, 3% per year) during the term of the lease. It is important to understand how the escalations are calculated and verify that they are acceptable for your business. If the commercial space is damaged during the lease term, a rent abatement clause can limit your business’s risk by halting or reducing rent payments until damage is repaired. Some landlords try to create exceptions to rent abatement clauses when the damage is caused by the tenant or the tenant’s employee, but these exceptions should be avoided. (5) Use. Ensure that you include terms specifying that the commercial space may be used for the type of business you intend to run. Further, make sure there are no restrictions on the use of the property that would be an impediment to your business. If you intend to display a sign, use the sidewalk in front of the space, or play music, you should include provisions to that effect in the lease. (6) Competition. If you think your business could be harmed if similar competing businesses are located nearby, include a provision restricting the landlord from leasing commercial space to those businesses in the surrounding area. (7) Subletting or Assignment. A clause allowing you to sublet or assign your lease will give your business more flexibility by allowing you to sublet all or part of the commercial space to another tenant should you decide to change locations or include the lease in a sale of the business at some point in the future. (8) Termination. An early termination clause specifies certain conditions under which the lease can be terminated early by the landlord, the tenant, or both parties. This type of clause can be beneficial, particularly in the case of a longer term lease, because it allows you to avoid penalties or litigation if, for example, you are forced to close your business. Give Us a Call As business attorneys, we understand the importance of your commercial lease to the success of your business. If you are considering moving into a new commercial space, we would be happy to help you negotiate lease terms favorable to your business. We invite you to contact us to set up a consultation.
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Being active on social media is hardly a choice anymore for small to medium sized businesses—it’s a given. After all, your customers are there. Connecting with your target audience in the social web can boost your brand and level the playing field between you and big competitors with larger advertising budgets. But before you rush out to tweet a deal or share pics of your new logo on Instagram, take a minute to learn about common mistakes smaller businesses make with their intellectual property (or IP) in social media—and how you can avoid them. Mistake # 1: Not having a planIt’s important to remember that when you tell your customers something on social media, you’re telling your competitors too. Think through what you want to disclose and whether you have taken the right protective steps to register or claim your branded IP (more on that below). Make sure you have a social media policy in place both for site visitors and the employees who are able to post to your accounts. Your social media policies must take IP into account and clearly state the ways in which your content, images and logos may and may not be used. Mistake # 2: Under protecting your IPHave you considered filing trademark or trade name applications for the proprietary names or logos you’ll be sharing in social media that are critical to your brand? While it’s certainly not essential to register every word you write or every image you use, socializing a compelling motto or a trendy logo without protecting it first can be a risk. Sure, it may go viral. It also may go on your competitor’s next product-- and there will be little you can do about it. Registration heightens your chances of prevailing if you need to ask a third party to cease and desist from using your IP or go a step further and file a Digital Media Copyright Act (DCMA) infringement notice to have the offending website blocked from search engines. Mistake # 3: Not displaying ownership marks, or using the wrong onesMost of us are so accustomed to seeing those little superscript marks next to brands, logos and content, that we hardly notice them. But these tiny icons can have a big impact on your ability to protect IP from infringement and abuse. For the protections to apply, it’s important to use the right kind of mark for the given situation. For trade names and logos, use the symbol ™ if you claim ownership but either have not filed an application or have filed and are waiting on approval. Only use the ® symbol if you have an approved and unexpired trademark or tradename registration on file with the U.S. patent and trademark office. For your original written content, you can use a © symbol whether or not you have filed a copyright application. For audio files, use a ℗ symbol. Mistake # 4: Not monitoring third party use of your IPOnce you have planned your strategy for protecting your IP in the social media world and taken the right steps to register for protections and display ownership marks, you’re still not done. Continuous monitoring of the ways in which your IP shows up in social media is critical too. Setting google alerts for your unique branded phrases can help you track where content ends up and whether it’s been properly attributed to you. Tools like Hootsuite and Topsy can help you track mentions across social platforms. Copyscape.com can tell you when your fantastic blog post or article has been the victim of a cut, paste and repost. The opportunities social media offers for you to expand your reach, spread your message and elevate your brand are huge. With a little planning, protection and monitoring in place, you’ll be positioned to make the most of them. |
AuthorCory Easton is a Business Law and Estate Planning Attorney in Belleville, Illinois. Archives
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